Mumbai: Big Bang Social, the premier creator ecosystem under the umbrella of Collective Artists Network, is excited to announce an innovative collaboration with Comscore, a renowned authority in media measurement and analytics. This partnership aims to reshape the realm of creator marketing by offering creators profound insights into the efficacy of their campaigns and a wealth of valuable resources to enhance their success.
In a time when social media and digital content creation are undergoing unprecedented growth, having a comprehensive understanding of media consumption and audience intelligence is more crucial than ever. Big Bang Social is committed to offering brands the most optimized experience when designing campaigns while empowering creators and influencers within this dynamic ecosystem.
At the core of this collaboration is the BigBang.Social App, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customization of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.
In response to the collaboration, Anurag Iyer, CEO of Big Bang Social, remarked, “We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns.”
Geet Lulla, Vice president for Asia-Pacific, Comscore, also added, “We take pride in our collaboration with Big Bang Social to assist creators and influencers in realizing their full potential. Using first-party data from the platform, our expertise in social media measurement will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level.”
The partnership between Big Bang Social and Comscore promises to be a game-changer for both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.
About Big Bang Social:
Big Bang Social, the pioneering creator super-app from the house of Collective Artists Network, adopts a visionary tech-centric approach, merging industry expertise with a premium creator network, delivering unparalleled creative and commercial value. Experience the future of creation as we seamlessly integrate cutting-edge tech with traditional talent management, driving advertising commerce revenues and offering robust offline support for brands and creators. Join us in this creative revolution, where limitless innovation meets unmatched opportunities for creators to thrive.
About Comscore:
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behaviour and confidently make meaningful business decisions. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
