New Delhi: Ruar India launches Unkahi, an eclectic collection of sarees made using the ‘Unsung’ heroes of textiles like tissues, organic silk and organic gold threads. A SAREE is a sustainable fashion trend established in India well ahead of its time. Silk tissue sarees are in old traditional colors and hand embroideries like zardozi, aaritari, sequins and many more.
These are beautiful sarees for perfect young brides with traditional choices. It is a one-size garment that found favour with women from all walks of life. Women with diverse personalities, unconventional beliefs, interests and lifestyles. It is always seen as a symbol of elegance, femininity and pride.
The label Ruar India is a conscious label based out of Jaipur. It has a robust design philosophy and an innate sense of comfort described as intricate. Designers’ interest inspires the aesthetics in art, culture, architecture, craftsmanship, landscape, vintage art and travels. The designs have a strong sense of revival of local crafts supporting sustainable and environment-friendly techniques.
RUAR is about the revival of Indian craftsmanship, which incorporates traditions and values; however, it has a modernist approach to the old age embroideries. All the products, such as sarees, suits, shawls, jackets, coordinate sets and more, are intricately designed based on the revival of vintage and traditional embroideries and art. RUAR’s expertise lies in making capsule collections, which are all organic and handmade; the collections are theme-based and have beautiful stories to tell.
Parul Shekhawat- Founder of Ruar India, Commenting on the launch, said, “We are delighted about the launch of UnKahi. Unkahi is the celebration of our traditional textiles like tissue and organic silk, to name a few. Our designs have an affinity for indigenous traditional crafts combined with a modern aesthetic. We hope to keep each client’s faith firm in the bespoke traditional heritage of India.”
