Bengaluru: Oben Electric, a Bengaluru-based EV startup, has successfully delivered the first 25 units of its performance electric motorcycle, the Oben Rorr, one of India’s safest electric two-wheelers. Oben Electric conducted the F2R (First to Rorr) event at their manufacturing facility in Jigani, Bangalore, held on Sunday, 9th July 2023, in which the company handed over the Oben Rorr to the first set of customers. As an appreciative gesture to their first 25 customers, Oben Electric offered them exclusive Oben Electric merchandise to go with their new Rorr at the F2R event.
Oben Rorr, the performance electric motorcycle with a class-leading acceleration of 0-40 kmph in 3 seconds, further makes a strong value proposition by offering first-in-segment 3 Free Services in the Ist year to their customers, a 50,000 km/3-year Warranty extendable to 5 years or 75,000 km, whichever is earlier, a 3-year motor warranty, Free Roadside Assistance, and nationwide access to 12,000+ Charging Stations through charging partners.
The Sales of Oben Rorr commenced in May 2023 from their first experience centre at Bengaluru’s HSR Layout and have seen tremendous growth in their sales despite the EV industry witnessing an overall dip in sales due to the reduction in subsidy.
According to the company, the key factors driving the sales of Oben Rorr include performance better than a 150cc petrol motorcycle, new age design and intelligent features. Furthermore, the in-house R&D, development & manufacturing of Oben Rorr and the battery and motor enable Oben Electric to offer competitive pricing of INR 1,49,999 (Ex-Showroom) to its customers. Such attractive pricing comparable to a 150cc petrol motorcycle combined with minimal operational cost makes it easy for customers to switch to electric motorcycles.
With an impressive total of 21,000 preorders, the EV motorcycle brand is actively expanding its manufacturing capacity and plans to open showrooms and service centers in every city and state, solidifying its presence across India. Further, to enable such growth, the company is set to double the team size in the coming months.
Madhumita Agrawal, Founder and CEO of Oben Electric expressed her delight: “As we celebrate the delivery of our first 25 Oben Rorr electric motorcycles, the excitement within our team at Oben Electric is profound. This moment fills me with immense joy and gratitude, and we can’t thank our customers enough for their trust and support on this exhilarating journey. Importantly, this accomplishment is a testimony to our pioneering innovation in the sustainable electric two-wheeler industry, pushing the boundaries of what’s possible.”
