Mumbai: The quest to make peace with the disruptive work-life balance in recent times has triggered the need to promote self-care among the urban population. To provide sustainable solutions in such times, Angad Singh Manchanda and Lavinn Rajpal, group founders of the award-winning creative advertising agency, Chimp&z Inc (from the house of Merge Infinity Global); made their debut in the D2C market with the launch of Mayaa Veda Herbal, an essential skin and hair care brand. Armed with over 10 years of advertising & consulting experience for beauty brands, the marketing duo launched their beauty brand that caters to all skin and hair types.
Consisting of 100% botanical extracts, all of the brand products are inspired by the treasure troves of Vedic beauty and self-care solutions. The brand has adopted the best of both these worlds to craft a unique range of skincare products that bring a deep-rooted bliss to one’s face, hair, and body care routine. One can avail of up to twenty percent off on specially curated gifting combos for Hair Care rituals, Cleansing Rituals, and Morning Face Care Rituals.
As per a report by Statista, the global market value of natural and organic skin care products is expected to grow roughly to 20.4 billion dollars by 2030. This data shows the industry’s foreseeable massive surge around the world. As more and more people resort to natural and herbal products, botanicals have emerged as the future of the skin and hair market. This is why, the natural skin & haircare brand consists of organic ingredients that are derived from flowers, herbs, nuts, seeds, roots, leaves, bark, and berries. The brand also believes that only a beauty regimen that is mindfully in touch with nature can provide the care that inspires eternal radiance in one’s skin and hair.
Vedā being a lot more than a revered ancient scripture is a wisdom passed on from generation to generation through the teachings of ancestors. The founders prolonged search for natural products led to the genesis of Mayaa Veda Herbal as an attempt to tackle new-age problems with Vedic science. The brand inspires one to unearth the hidden realms of Vedic knowledge with its curated range of thoughtful products that are natural, vegan, and cruelty-free. Mayaa Veda Herbal showcases an extensive catalog of cruelty-free products, ranging from shampoo and body wash to serum and face creams that are suitable for all skin and hair types. Since all of these products are herbal and suitable for everyone, the skin and hair care brand becomes an ideal choice for the ones who wish to sustain a healthy lifestyle.
Commenting on the brand launch, Co-founder, Angad Singh Manchanda stated, “Botanical ingredients have been revered by the Indian populace as part of heirloom wisdom for generations. Our brand draws inspiration from the fact that people are looking back at age-old Vedic knowledge for solutions to their new-age problems. The products we bring to the table with Mayaa Veda Herbal revive these forgotten secrets of nature with the Mayaa of modern imagination, innovation, and creation. We’re mindful of the fact that we need to convince people to let their conscious lifestyle reflect in the products they purchase. And so, we’re building our brand at an acceptable pace to keep up with the consumer. We prioritize winning hearts over winning the market!”
“The market is saturated with products that claim to benefit your skin and hair. But in actuality, the aid is temporary and can modify your genetic code. With Mayaa Veda Herbal, we’re looking at organic, plant-based ingredients in products wherever possible. After providing sustainable solutions to businesses in the digital industry, we are keen to enter this new market. We are working toward building the same trust that our audience has bestowed upon the other subsidiaries of Merge Infinity Global,” added Co-founder, Lavinn Rajpal.
About mayaā vedā herbal: Mayaa Veda Herbal offers an effective and gentle range of personal care products, crafted for the modern consumer. Suitable for all skin and hair types, the range is cruelty, parabens & sulfate-free. The brand consciously blends 100% natural botanical extracts that are backed by science and the wisdom of Vedic understanding to provide the care one deserves. Mayaa Veda Herbal is the latest enterprise launched by Angad Singh Manchanda and Lavinn Rajpal. The serial entrepreneur duo have previously setup multiple solution-oriented businesses under Merge Infinity; an award-winning advertising agency, Chimp&z Inc, a film production house called Griffin Pictures Worldwide, an ROI-driven digital agency called Yellophant Digital, an AI & Machine Learning driven SEO analysis tool called Search Munky; all a part of its global network.
Website: http://www.mayaavedaherbal.com/
