The 2nd Edition of the Most Trusted BFSI Brands 2023 honed in on brands radically transforming the manner in which financial services are embedded in our daily lives
New Delhi (India), June 29: The seismic shifts that have rocked industries across the world have not left the BFSI sector untouched. Now, with customer expectations higher than ever, the role of trust has become a paramount differentiator, driving value and growth like never before. Trusted BFSI brands have garnered loyalty and a positive reputation by consistently delivering on their promises, prioritising customer needs, and upholding ethical practices while ensuring transparency, reliability, and safety.
Scripting sustained successes
With the traditional norms of industry no longer enough to ensure sustained future success, organisations must embrace new age-models to deliver innovative and progressive customer experiences that reinforce trust and build advocacy. This is essential, as consumers are now spoilt for choice, with a plethora of banking and financial service providers entering the arena. Hence, it’s also important for organisations to come up with products and services that are more custom curated to stay competitive and build consumer trust.
In this milieu, an elite cross-section of brands has shown the way forward by demonstrating thoughtful ways to build and nurture trust, and it has profoundly impacted their ability to ensure sustained success in an ever-changing marketplace. These are the Most Trusted BFSI Brands 2023, who were recognised in an exclusive ceremony that celebrated their successes.
The 2nd Edition of this research-driven initiative showcased brands representing a new paradigm of trust and excellence, with the galaxy of brands being recognised zeroed in on after a rigorous industry-wide consumer study conducted by LeadCap Ventures. The survey saw brands appraised on the following parameters:
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Relative Importance
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Perceived Popularity
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Quality & Consistency
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Uniqueness
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Value Delivered
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Brand Affinity
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Innovation
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Privacy
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Affluence
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Advocacy
Those recognised as Most Trusted BFSI Brands 2023 included:
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Anand Rathi Group
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Bajaj Allianz General Insurance
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CCAvenue
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Edelweiss Mutual Fund
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Edelweiss Tokio Life Insurance Company Limited
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Federal Bank
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Go Digit General Insurance Limited
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Godrej Capital Limited
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Groww
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HDFC Life Insurance Company
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ICICI Bank
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ICICI Prudential Mutual Fund
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Kotak Mahindra Bank
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Lastaki Advisors Pvt. Ltd.
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Mahindra Finance
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Max Life Insurance
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Motilal Oswal Financial Services
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Muthoot Homefin (I) Ltd.
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SBI Cards and Payments
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South Indian Bank
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State Bank of India
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TATA AIA Life Insurance
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Utkarsh Small Finance Bank
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Zerodha
Offering his thoughts, Sharad Gupta, Co-Founder of Team Marksmen Network, said, “If brands are built over time, trust is the cornerstone on which their success stands. In an industry built on financial transactions and personal security, trust is not just a nice to have; it is an absolute necessity. This is not easy to do; it needs a commitment to transparency, ethicality, safety, and excellence. Those recognised as Most Trusted BFSI Brands 2023 prioritised building long-term relationships with customers by putting their needs first, safeguarding their financial interests, and maintaining the highest standards of integrity. For them, trust is not just a buzzword; it is the currency that fuels their growth, and which has rightly earned them a place in this elite pantheon.”
Team Marksmen’s mission is to bring knowledge communities to life and help business leaders from all sectors navigate the contours of changing world order. This is accomplished by utilising a variety of bespoke industry-centric knowledge platforms, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies.
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