New Delhi: Amazon is developing a new large language model (LLM) to enhance the capabilities of Alexa and establish it as the world’s best personal assistant. This LLM will be much larger and more generalised than ChatGPT, and Amazon CEO Andy Jassy believes that it will help accelerate the development of generative AI applications.
Jassy revealed during the company’s quarterly earnings call that one of the most compelling applications of generative AI will be to provide coding assistance to developers. Amazon intends to build this application itself and believes that there is a significant business model underlying it.
Amazon has been investing in large language models for several years and has a massive investment across the company. In AWS, the company has 25-plus machine learning services that have the broadest machine learning functionality and customer base by a fair bit. The company has also been working on building customised machine learning chips.
Amazon Alexa has millions of endpoints being used across entertainment, shopping, smart home, and information, with the involvement of many third-party ecosystem partners. Jassy stated that if Amazon were only building a smart speaker, the investment would be much smaller, but the company has a vision and conviction to build the world’s best personal assistant.
Generative AI models have been advancing rapidly in recent months, creating a remarkable opportunity to transform virtually every customer experience that exists and even those that do not exist. With the development of Amazon’s new LLM, Alexa will become even more capable of providing personalised and intuitive assistance to its users.
In conclusion, Amazon is investing heavily in generative AI and large language models to enhance Alexa’s capabilities and offer the world’s best personal assistant. The company believes that there is a significant business model underlying the development of generative AI applications, and it is committed to building these applications itself. With the rapid advancement of generative AI, Amazon’s new LLM will have the potential to transform virtually every customer experience and provide personalised assistance to its users.
