Mumbai: The direct-to-consumer (D2C) Discovery platform- Blingg has raised a pre-seed round of $ 100k from DVC (Decentralized VC ), a collective of specialized syndicates that invest in companies from pre-seed through pre-IPO. Pavan Kumar, founder of 3PM Ventures, and other angel investors also participated in the round.
Blingg is a discovery platform that enables D2C brands to launch, sample and sell through their Shopify-integrated platform. Since its inception in 2021, Blingg has worked with 75+ D2C Brands across food, beverage, health, wellness, and beauty, launched 200+ new D2C Products and shipped out 10,000+ D2C Discovery boxes to its exclusive community of users.
Talking about the investment, Jeroen Bertrams, General Partner at DVC, said, “Most D2C brands struggle with online marketing and need new channels to reach customers. Blingg caught our attention as it offers brands in the segment a new and cost-effective way to reach their target group and receive detailed data on their campaigns and valuable product feedback. Sanil has a proven successful track record in the industry, has built a great team at Blingg, and the response to the new concept has been very encouraging. All combined hit the trifecta, and we were eager to invest.”
“We are thrilled to have the support of DVC as we continue on our mission to democratize discovery for D2C Brands. In India, where most e-commerce marketplaces remain search-first, our discovery-first sampling platform and marketplace offer a crucial solution for SMB D2C brands struggling to get noticed.
We are currently developing an industry-first technology that will enable D2C brands to reach their Ideal Customers in a 10X more effective way, addressing the industry-wide concerns around customer acquisition costs. Our current fundraise will boost efforts towards launching our proprietary matchmaking technology for product sampling. We are excited about the future and the impact we can make in the D2C world,” Sanil Jain, Founder of Blingg, also added.
The Blingg team is based out of Mumbai with a fast-growing team that leads the ideas with him across technology, innovation and marketing. The platform is available on both desktop and app versions. The Blingg Platform is currently completely free of cost for D2C Brands until 31st March 2023.
