Gurgaon: Content monetisation platform Cosmofeed has launched SuperProfile, a link-in-bio tool, to help its content creators to showcase all monetisable products in one place.
Built as an infrastructure layer focused on showcasing products on top of all the social media and messaging platforms, SuperProfile allows content creators to aggregate their social presence. It helps build a single link landing page where creators can showcase their content, portfolios and all monetisable products in one place.
For content creators, a crucial avenue of income is the reach and engagement they can get on platforms, along with being able to make tailor-made digital products for their audiences. SuperProfile helps creators better structure their content by understanding what is working and what isn’t,” said Vivek Yadav, co-founder of Cosmofeed.
While several global platforms, such as Linktree, help creators build a landing page, SuperProfile offers a range of monetisation integrations natively built for the Indian ecosystem.
While the core platform of Cosmofeed provides any digital creator (regardless of size) to start monetising (with the suit of products) – With SuperProfile, Cosmofeed will become the first player in India to focus on the ‘longtail creator market’— a cohort of nano and micro-content creators that enjoys the modest number of followers.
For longtail creators, who haven’t quite achieved the status of macro or celebrity influencers, opportunities for brand collaborations and merchandise selling are erratic and unsteady. These creators rely heavily on direct monetisation from their niche audience. SuperProfile’s features enable content creators to do that more effectively.
A creator can easily set up their wallet on SuperProfile for their earnings. They can upload locked content and start monetising from the get-go across any of their social platforms.
Additionally, the analytical features of SuperProfile give users insights into their traffic and performance across multiple social media platforms. These insights include their top-performing content, the CTR (click-through rate), the number of visits and clicks, and much more. All these facilities are available at the creator’s fingertips at the cost of a platform fee on transactions when creators make money.
Currently, there are over 8 crore creators and professionals, including influencers, video streamers, product creators, and others. However, only 1.5 lakh (less than 0.2%) can effectively monetise their services. With SuperProfile, Cosmofeed aims to empower the rest of the creators to monetise their content effectively.
About Cosmofeed
Vivek Yadav and Vishnu Pathak founded Cosmofeed in September 2021. The Gurgaon-based startup started by giving creators a space to build communities and host events through the app. Since its inception, Cosmofeed has welcomed over 1 Million members, and more than 7,000 creators are part of the platform, with 20% of the creator base currently monetising.
