Mumbai: Alpha Coach, a Mumbai-based fitness-tech start-up announces the launch of its online fitness marketplace, the Alpha Coach Club. In January, it partnered with top fitness coaches and fitness influencers across India to offer a variety of fitness disciplines, including running, strength training, calisthenics, Zumba, and yoga.
Their mantra of accurate nutrition planning combined with access to celebrity fitness experts across key focus areas will help users level up on their fitness – with the element of gamification & leaderboards built-in, users are furthermore incentivized through cash vouchers & other rewards.
AlphaCoach counts popular names such as Ayesha Billimoria, Arunava Bhattacharyya, Siddhant Rai Sikand, Shivi Arora, Yug Verma, Rajan Sharma, Shraddha Gupta, and Gautam Sharma, amongst others. Each trainer has curated a special set of challenges based on their expertise.
With this offering, Alpha Coach has created a ‘Fitness Marketplace’ to help fitness coaches & creators get access to a platform to engage more with their audience in mini, bite-sized programs and challenges. This helps users try out different programs and find a discipline that works best for them in the long term.
AlphaCoach has also partnered with health & fitness brands including Monster Energy, Muscle Blaze, Noto, Go Zero, Incredabrew, Hello Tempayy, and Brewcha Kombucha – all with a mission to help Indians get access to the best nutrition plans, coaches, and fitness products.
Ketan Mavinkurve (CEO & Founder of Alpha Coach) who is extremely passionate about fitness, has long been on a mission to understand how people can be 10x more consistent with their fitness goals. Talking about the new challenges, he says “At Alpha Coach, after extensive research, we have figured the best method to get people to be more consistent with their fitness regimen is to combine great technology with human accountability. These challenges are in line with our mission of helping 100 million people get fit by 2030. We’re grateful to partner with the best coaches & fitness influencers in the business, and excited to see how they use this platform to impact and engage with their audiences. We will continue focusing our efforts on building fitness creators and helping them leverage their reach to engage and monetize their audiences. I’m certain that our users will use this opportunity to the fullest and take the step to achieve their fitness goals.”
About Alpha Coach
Alpha Coach is a fitness consumer brand that has built India’s first nutrition app that has designed an ‘Adaptive Intelligence’ system that prescribes customized nutrition programs for users. It is also the world’s first free application that does automatic weekly adjustments by decoding your metabolism – it has a large, growing database of 18,000+ Indian foods specially curated for the Indian audience. They’re also building the world’s first food recommendation engine that learns from users and recommends foods based suited to their individual palates and lifestyle, due to be launched later this year.
Alpha Coach recently ventured into the fitness creator economy space with the launch of Alpha Club. This is an end-to-end seamless plug-and-play platform for fitness coaches/influencers that help them create personalized landing pages, and conduct programs, fitness challenges, and live seminars for their audience. Users benefit by getting to train with leading coaches at affordable as well as win prizes from health & fitness brands in the country.
