As the Indian economy continues to grow, so does the demand for top talent. Companies are constantly looking for new and innovative ways to attract, retain, and develop the best employees. In order to stay competitive, it’s important to stay up to date on the latest trends in human resources (HR) and adapt your hiring strategies accordingly. Here are some of the top HR trends to watch out for in India:
- Virtual Recruitment: With the ongoing pandemic, virtual recruitment has become a norm. Companies are conducting virtual interviews and assessments to screen candidates. With technology advancing, virtual recruitment is becoming more sophisticated, with companies using video interviewing, online assessment tools and gamification to evaluate candidates.
- Social Media Sourcing: With the rise of automation and artificial intelligence, companies are increasingly turning to technology to streamline their recruitment processes. This includes using applicant tracking systems (ATS) to manage resumes and social media and other digital platforms to reach and engage candidates. Some of the emerging trends are taking 360-degree feedback akin to a customer service mindset, continuously engaging with non-fit hires, and extending a conversation beyond recruitment.
- Employer Branding: Employers, particularly HR, are now in the custody of employer brand management programs across the talent market. Candidates are now very selective and aware and will scan through conversations on multiple digital platforms, employee complaint sites, news and other affiliate information sources to understand the company before joining. Employers not only have to positively engage with their brands through PR activities, and hackathons events but also back social initiatives and respond quickly to any social media buzz or comments.
- Emphasizing diversity and inclusion: Another important trend is the emphasis on diversity and inclusion. Companies recognize the benefits of having a diverse workforce in today’s globalized world. This includes hiring people from different backgrounds and creating an inclusive culture that values different perspectives and ideas. By fostering a diverse and inclusive environment, companies can tap into a wider talent pool, increase creativity and innovation, and improve their bottom line.
- Offering flexible work arrangements: Flexible work arrangements are also becoming increasingly popular in India. As more and more people are looking for ways to balance their work and personal lives, companies are starting to offer flexible work arrangements such as remote working, flexible hours, and part-time positions. By offering flexible work arrangements, companies can attract and retain top talent who might otherwise be unavailable due to location or personal responsibilities.
By keeping these trends in mind, companies can better attract and retain top talent in India. There is a fierce battle of talent in the labour market, and companies have to bring all their artillery on the table to fight for it. Good candidates know their value and hence not only waiting for the highest bidder but also choosing companies aligned with their value system. Companies need to engage talent way before when they require, roll out all possible and best offers when they get one and engage with them continuously to retain them.
