New Delhi: With the start of the new year, a new fragrance from the city of Kannauj in Uttar Pradesh emerges with an exclusive collaboration with Michelin star and celebrity Chef Vikas Khanna. “Vikas Khanna by Zighrana” will be made available in India, for sale on Zighrana’sonline platform. Inspired by the culinary arts and Indian culture, the perfume is named after the celebrity himself, encompasses the aromatic magic of the ingredients’ signature to his recipes.
Marking the creation of a sensory experience, perfumes are more than just a smell; they are an aromatic journey representing aspirations and persona. In creating the distinctive aroma representing Vikas Khanna, Zighrana has used exquisite and precious ingredients such as Rose oil, which is both labour and resource-intensive.
The new fragrance ‘Vikas Khanna by Zighrana’ is a unique blend of spices like cloves, cardamom, nutmeg, sandalwood, jasmine, and rose, which have come to define the unique fragrances of India for more than a millennia.
Speaking on the launch, Swapnil Pathak Sharma, CEO, Zighrana said, “For our exclusive debut fragrance, we are thrilled to have an Indian cultural hero and daring businessman like Vikas Khanna with us. It was a challenge we took to create a uniquely Indian aroma that represents elements of our rich cuisine that the Michelin Star chef represents.”
Hailing from Kannauj, the perfume capital of India, situated close to the holy river Ganga, this perfume range is an attempt to capture the essence of incredible India. The parent company of Zighrana has a history of creating fragrances since 1911, now aiming to bring forth the traditions and legacy of the family to consumers with a nose for all things luxury and India.
Speaking about the collaboration, Vikas Khanna quoted, “I am super proud to be launching our perfume. It’s called Vikas Khanna by Zighrana. This perfume comes from Kannauj, the perfume capital of India, and it has a long history of making perfumes in India, and I feel honoured to be a part of this chain of bringing this perfume to the world. It’s a beautiful scent. It has flavours from spices and flowers and is possibly one of the best perfumes I have ever smelled. So it’s adding a new fragrance to my kitchen.”
Being in the fragrance industry for 111 years, Zighrana’s legacy is to ensure the brand’s latest venture is at par with the global standards of excellence. Zighrana perfumes are dedicated to the soul of our country and is a celebration of the enticing culture, courage and legacy passed down from generation to generation.
The perfume industry in India grew to $50.85 billion in 2022. With the exclusive range, Zighrana will offer xx variants to the luxe consumer.
Pricing and Availability:
The perfume is available in 100ml bottles to the buyers through the company’s official website Zighrana.com, Amazon.in, and other leading online and offline stores across the nation.
About Zighrana:
Hailing from Kannauj, the perfume capital of India, situated close to the holy river Ganga, this perfume range is our humble attempt to capture the essence of incredible India. The parent company of Zighrana has a history of creating fragrances since 1911. We aim to bring forth the traditions and legacy of our family. Being in the fragrance industry for over a century, we have worked hard to ensure that our latest venture is at par with the global standards of excellence. Our perfumes are dedicated to the soul of our country-India. It is a celebration of our culture, courage and legacy that has been passed down to us from generation to generation.
Our brand name, “Zighrana”, is inspired by the Sanskrit word “jighrati,” which stands for “to smell.” The ancient inscription paintings inspire the letter “Z” in our logo on the walls of Brihadeshwara Temple in Thanjavur. By just looking at the logo, it shows what our perfumes stand for, a perfect blend of both our ancient culture and traditions with our modern approach. Our logo incorporates our true inherent Indian nature.
We are proud to show the uniqueness of India through our perfume collections and share our legacy, culture and tradition that has been handed down from one generation to another.
Zighrana is the new generation of an old tradition. It’s not just a brand but a legacy of the art of perfume-making in Kannauj. This liquid gold is the love we have been spreading to the world for ages.
For more information, kindly visit https://www.zighrana.com/
