New Delhi: Elista, India’s leading manufacturer of electronics, home appliances, IT & mobile accessories, today announced its partnership with Women’s CricZone – a leading women’s cricket platform to promote women’s cricket across the world.
Mr Pawan Kumar, CEO of Elista, commented on the association, said, “Cricket is an extremely popular game. Recent developments in the women’s cricketing world have grabbed the attention of many fans worldwide. Trotting on the road less travelled is one of our core values and is reflected in our partnership with Women’s CricZone. This association also allows us to connect with millions of fans who are following and supporting women in sports. Our women in blue have had a tremendous success rate, and we look forward to an action-packed year of cricket.”
Mr. Yash Lahoti, Founder and CEO of Women’s CricZone, said, “At Women’s CricZone, we are focussed on telling the stories from the world of women’s cricket. We are happy to associate and build synergies in our approach with Elista, a brand that delivers ‘Make in India’ products to the world. Together, we would like to promote and encourage the global audience to watch more women’s cricket and cricketers and tell stories of their hard work and passion to the audience.”
The partnership between Elista and Women’s CricZone has been forged for 12 months, and interactive content in various forms – videos, graphics, and text will be featured through all major women cricketing events, which includes twin World Cups, Women’s IPL, and multiple bilateral series. Interviews, analysis, feature pieces, and other fun content about the game will go live on the website and social media platforms.
Through its affordable premium range, Elista has already made a mark in the minds of the Indian consumer. It offers a wide range of Smart TVs, coolers, washing machines, heavy-duty monitors and tower speakers. The home-grown electronics, home appliances, information technology, and mobile accessories brand already has star cricketers Suresh Raina and Ishan Krishan as its brand ambassadors. Elista is on track to clock revenue of Rs 250 crore in FY 2022-23 and plans to start its manufacturing facility in the country.
About Elista (A TeknoDome Group Brand)
Founded in 2020, Elista is India’s leading world-class electronics, home appliances, IT, and mobile accessories brand. As part of the TeknoDome, UAE, Elista adheres to India’s ‘Atmanirbhar’ manufacturing principle. Elista has pushed the envelope to produce consumer electronics with superior functionality at affordable prices. The product portfolio consists of LED Televisions, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories, and Speakers. From its inception, Elista has been clocking impressive growth and has chalked out aggressive plans for next year.
About Women’s CricZone:
Women’s CricZone has firmly established itself as one of the leading women’s cricket websites in the world – covering several tournaments around the globe, starting the first-ever print-cum-digital magazine dedicated to the women’s game, conducting Elixir Honours – the first women’s cricket (exclusive) awards show, creating a podcast along with a variety of engaging video shows. With the women’s game on the rise, Women’s CricZone continues to tell more and more stories from around the world.
