Menstrual Hygiene Startup- Industry-specific Analytical views on 2022
We have been seeing a change in consumer behaviour, and consumers are becoming more aware of the quality of products offered in the market. Customers insist on using products with clean labels, encouraging reusability, and appreciating young brands. The customers are willing to give new organizations a chance and are not anymore afraid to try new products. Women’s wellness and hygiene are gaining momentum, with many start-ups focussing on specific needs in this category and developing inventive products. Women prioritize their health, which is an encouraging sign for us. Due to the intimate and personal nature of products, making a mark in our class is a challenge. The change in acceptance of newer product offerings and customer engagement is helping us at Avni to develop and promote products– said Ms Sujata Pawar, Co-Founder & CEO at Avni.
Gig Platform Startup- PickMyWork
The rapid growth and preparedness of the gig ecosystem in 2022 have unleashed a tremendous appetite for scalability, alternative funding offerings, and the potential to cultivate millions of jobs. As startups and customers embraced digital services worldwide, the investment figures, which had gradually plunged since the onset of the global Covid-19 pandemic, started to recover. Gig platforms played a massive role as start-ups recognized the value of hiring gig workers for skilled and unskilled jobs to save overhead expenses. Amidst changes in working habits with the young workforce searching for adaptability, digital platforms will stand out as the one-of-a-kind enabler for employment creation in 2023. By 2023, the gig economy will also encompass structured jobs that have benefited from gig platforms and new jobs established in the marketplace. As stakeholders will seek higher Return on Investment (ROI) from start-ups in the face of shifting consumer behaviour and a funding drought, implementing a gig workforce will offer distinctive advantages. Additionally, gig platforms can help start-ups expand their campaigns into Tier II and Tier III cities to increase their clientele and gross margins– said Mr Vidyarthi Baddireddy- CEO and Co-founder at PickMyWork.
The entire ecosystem- the founders, funders, government of India, and enablers- has recognized the importance of women in entrepreneurship and is working hard to bridge the gap. At every level, initiatives like Bharathiya Mahila Bank Business Loan, Google startup Accelerator, Mudra Yojana Scheme, NSRCEL, and many more will positively impact women’s entrepreneurship. Women’s participation in the labor force has helped millions of families pull out of poverty and has led to many job creation. 20.37% of women are MSME owners in India, which means 23.3% of the labor force. They are considered to be the backbone of the economy. We are still laying the foundations to reach exponential growth in the coming few years. Every year is a year of these gradual efforts, and I believe that each effort, big or small, will make a difference in this decade. At the top level, we are aware that it is essential to have women as a part of the formal workforce to push our nation’s GDP; it is important to create that awareness at every level, in every city or village, so that every scheme, every effort that we make leads to the desired result.– said Ms Kajal Malik, Co-Founder & CSO of PickMyWork- A Gig Platform.
HR Startup- BioJobz
“Online recruitment portals for the Biotech and Pharmaceutical industries were critical in mapping, finding, and acquiring the right talent for the organization’s needs. While the Covid-19 pandemic created a need for new skills and technological expertise in the pharmaceutical industry, HR professionals from various verticals across the pharma industry relied on hiring portals like Biojobz to not only supplement their recruitment practice but also reimagine their existing physical process of interview/hiring finalization into full online and remote mode. As the pharmaceutical industry’s explosive growth and preparedness have unleashed a remarkable appetite for scalability, the prospect of the hiring platform to nurture millions of jobs in India expands even further for the upcoming calendar year.”– said Dr. Ganesh Nikam, Managing Director and CEO of Biojobz.
EVeium Smart Mobility
“The market is flooded with Low-speed EVs, which create a negative impression of a sort of inability of EVs to match with fuel-based. EVeium provides, if not equal better mileage than an ICE. With our per charge distance being 150 km, it is remarkable what a single charge of the battery can provide. As the Indian market is very competitive and full of ideas, we are constantly boosting our research to upgrade our technology in keeping up with the demands of the customer while keeping in mind the pricing regulation. The EV market is here to stay; the public has given in approval and consent to seek sustainable changes in mobility. EVeium will uphold those demands to the fullest in providing affordable, smart and sustainable 2-wheeler mobility all over the nation.” said Mr Aditya Reddy, VP of Sales & Marketing, EVeium Smart Mobility.
“We are in a race against time to provide solutions that sustainably impact the environment. The transport sector and, more specifically, the 2-wheeler sector is India’s most common means of commuting. Electrifying this means reducing fossil fuel consumption in a significant way. EVeium wants to provide customers with smarter and more efficient EVs than their ICE counterparts. As EV providers, we have an upper edge in the Sustainable solutions domain, and we aim to take this higher in means of affordability and availability. Demand for green-mobility solutions is at an all-time high and we mean to satisfy it!
We have showrooms in multiple destinations opening up in a concise amount of time due to demand and confidence in EVeium. It boosts our confidence seeing this public demand for EVs, and we continue our R&D to develop them more financially feasible. Plans are in place for 2023 more showrooms to open in different parts of the country. It is an exciting time for us to see EVeium expand nationally in such a short duration since its launch.” said Mr Muzammil Riyaz, Founder & Partner, EVeium Smart Mobility.
